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Big company marketing ideas, but small business budget?

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Thursday November 8, 2018

The huge growth in consumers using the internet has really opened up the marketing arena for online businesses of any size. In many ways, top flight marketing used to be the province of the major brands and corporate organisations, who had the available budget to advertise and promote their products or services. Now, however, the playing field has been levelled and even the smallest organisation with a limited, available budget can initiate a successful corporate marketing programme on a par with some of the bigger players.

Driving any sort of content marketing programme forward and achieving the best results means investing time and energies into ways of generating required leads in order to optimise sales and grow your business. Online marketing can be a complex task and it’s wise to research all available tools prior to making financial investments of any kind.

One of the most important considerations for any smaller business planning online marketing, though, is which tools are right for the job. It can be really easy to pay out cash for subscription marketing tools that don’t live up to promises and fail to create the sales leads required. Working out which tools will work for your business may take you some time, as it’s a good idea to road test them thoroughly prior to making any large financial commitment. Ideally, sign up for a free trial with marketing tools so you can appreciate them in full and find out whether they help your efforts to drive your content marketing programme forward. This is particularly important for businesses with small marketing budgets. Ultimately, you want to make your budget go as far as possible.

"It can be really easy to pay out cash for subscription marketing tools that don't live up to promises"

Top marketing tools for business

Some of the best marketing tools for small businesses are also used by big brands, so you really do have every possible opportunity to maximise your online marketing efforts to the full at the most affordable prices. The tools listed below may provide the boost your business needs to increase sales leads and enhance site rankings. Check the following tools to see if they meet your marketing needs:

Ahrefs

This is a great tool for checking backlinks and analysing the keywords used by competitors. If you’re looking for a good all-round tool to drive your content marketing programme, this could be the right choice for your business. The Ahrefs intuitive interface is easy to navigate and offers six useful tools to help improve the success of any business. These tools include content research, rank tracking, keyword research and competitor analysis. You’ll also find it’s easy to sign up for a two-week free trial of the platform, so you can really get to grips with all the tools and work out whether they’re what you need.

Ahrefs

Hello Bar

This tool provides you with a tiny bar icon across the top of your website which will collect visitor email addresses. Hello Bar is unobtrusive and can provide users with a huge percentage of the leads they need on a daily basis. You can sign up for Hello Bar for free, or take out a regular monthly payment plan.

Hello Bar

Crazy Egg

Crazy Egg is a helpful tool which provides users with heat maps of their site indicating the places visitors click and whereabouts they scroll to on pages. It’s a great tool for giving marketing insights into the popularity of sections of the site and how much of your content actually gets read by visitors. What’s more, its visual presentation is easy to understand and provides a quick overall picture of how your website performs and where visitors originate. You can benefit from a 30 day free trial of Crazy Egg so you can check it out thoroughly before making any commitment to buy a plan.

Crazy Egg

Buffer

If your content marketing strategy entails frequent use of social media, you’re sure to find Buffer a useful tool for scheduling all your posts. You can get started with the tool for free if you sign up for an individual account, although this may not prove adequate for all your business needs.

Buffer

Facebook

If you use video content marketing, then Facebook can be ideal for video adverts and is surprisingly cost-efficient. Research has highlighted that video adverts on Facebook achieve around 135% higher organic reach than other adverts on different platforms. It’s remarkably easy to place video ads on Facebook and they can be targeted and customised to your requirements.

Facebook

GetResponse

This is an email marketing tool which is fairly easy to use and offers a variety of useful features, such as the calendar which allows you to send emails on specific dates. This is an affordable email tool for businesses with smaller marketing budgets, and also offers a free trial so you can get up to speed with the service and discover if it’s right for your business

GetResponse

SEMRush

This provides a number of useful tools for marketing and SEO purposes. The site is free to use in the first instance but becomes chargeable after a while. Some of the tools offered include site auditing, video advertising research, position tracking, brand monitoring and organic traffic insights. The site has a colourful, attractive interface that’s easy to use and understand.

SMERush

Optimizely

This tool offers you ways to customise the customer journey to create the best possible user experience of your site. It’s possible to target content and product recommendations, and also offers tools for tracking site visitors. You can try this tool out for free for 30 days, so you’ve got absolutely nothing to lose..

Optimizely

Zapier

Zapier is an automation tool to help make it easier to use the programs and apps that you regularly utilise. This tool integrates easily with around 750 applications, it can also be used with Buffer, Facebook and GetResponse. If you regularly use platforms like Google Analytics and Gmail, Zapier offers automation actions to speed up your daily activities. For example, whenever you gain new Twitter followers you can create a Zap command to instantly add these followers to your Gmail contact listings. You can trial out the service using their free plan or sign up for their monthly Work plan.

Zapier

Screaming Frog

Screaming Frog is a tool for SEO and can be really helpful for finding broken links and checking for duplicate content. It’s a simple tool to use and offers heaps of tools and features. The optimisation features of this tool can really help you out with site rankings. You can opt for a free of charge basic version of this tool or sign up to the service for a year.

Screaming Frog

Turn your business around

All the above marketing tools are ideal for businesses with small marketing budgets and can help to turn your business around. There’s no requirement for any sort of programming or coding knowledge with any of these tools, so they are perfect for marketing professionals needing to develop their strategies. Socially Grown provides marketing and social strategies for brands of any kind. Take the time to browse our website to find out more, or give us a call to discuss your requirements in fine detail.

 

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