20 ways to drive traffic to your website

Sarah Matarazzo
Thursday June 13, 2019

Congratulations! You have a fantastic business, are passionate about what you do and are really quite good at it! What’s next? Customers!

We’ve come up with 20 proven ways to increase your web traffic and get your business noticed.

1.) Search engine optimisation.

Easier said than done eh? A well crafted website can pick up on all keywords, however, consistent and fresh content will always help.

You could always find a great course to further educate yourself, or employ an agency for a nominal monthly amount to make sure you’re getting noticed. Good, well managed SEO is a skill in itself, so be aware you may only be able to take it so far. Picking up on keywords and metatags is a great start, although finding a copywriter or SEO specialist can gain better results for you and give you a return on investment.

2.) Content is king.

Keep writing relevant and interesting content for your visitors to keep them coming back for more. By understanding your buyer persona’s you’ll be able to create content that attracts and engages. Take a moment to think about what your customers may want to read about, or better still, ask them.

3.) Video marketing.

YouTube is a phenomenal tool to upload your videos and gather subscribers. People process information in different ways and video is proven to be one of the best ways to engage with your audience in a non-intrusive way. Whether you’re creating tutorials, explanations, showcasing new products – anything is possible with videography.

4.) Social Media mayhem.

There’s no denying that social media is time consuming. And takes great forethought to get it right. However social media presence can be golden for your business, means you are accessible 24/7 and allows visitors to get a good insight into your business. If they like what they see on social media, they’ll click through to your website. Your website is your shop window and should represent your business perfectly, however your social media platforms are a great way to show visitors what really goes on inside your business, behind the glossy brochures or well designed website. Whether you’re promoting a sale, new product, new team member or general daily office shenanigans, it is regular content that gives your business a personality.

5.) Direct mails.

Email marketing is a great way to drive traffic to your website. Creating an up to date mailing list is the first course of action, then getting customers or potential customers to subscribe to regular mails is the next. There’s a whole host of great content you can push out via direct mail – whether it be an open day, competition, new product or service, try to make sure your mailing list is enticed by what you have to say.

6.) Paid advertising.

Paying for ads is always one method to drive traffic to your site. Regardless of how big or small your budget, you can easily track your results and spend wisely to get best results. Make sure you implement things like Facebook and Google analytics to evaluate your success.

7.) Influencers.

Top profiles on Instagram can be a powerful way to drive traffic to your website and increase sales. It’s always worth contacting those you identify as your own industry influencers to enquire about costs or requests to get yourself a mention. Not all influencers need to be celebrities – local, influential individuals can be a great tool to promote your business.

8.) Google re-targeting.

Google re-targeting ads can be a brilliant way of driving traffic. Re-targeting focuses on people who have already visited your site and left without completing a sale. Staying in the forefront of their minds is possible with intensive marketing tactics shortly after they’ve left.

9.) Be responsive.

A well designed responsive website is an absolute must. The days when internet browsing was done on desktops are long gone. A huge percentage of people now browse on their mobile devices, meaning if your site isn’t easily navigational then you’ll lose straight away.

10.) Blog.

Blogs are a wonderful way to assist with SEO and increase traffic. It’s hard work starting a blog from scratch so ensure your content is engaging and applicable, share it via as many channels as possible such as social media, direct mails, pop ups and you could even coincide with a competition or prize draw. If blogging scares the hell out of you then many marketing agencies offer a regular blogging service, where particular attention is paid to key words and engaging copywriting.

"Content marketing is a commitment, not a campaign."

11.) Partnerships.

Always be on the lookout for other businesses or bloggers that you may want to collaborate with and discuss how you can add value to each other’s businesses and drive traffic collectively. This can also save on marketing costs and may mean you have a bigger budget to invest in advertising together, particularly if your businesses complement each other.

12.) Interesting Headlines.

Interesting headlines are not to be underestimated. It could make the difference between a click forward or click backward. It’s what visitors see when they search, get an email or view your social media posts. Focus on creating a punchy headline that entices users to click through.

13.) Landing Pages.

Well designed landing pages can be fabulous for attracting your ideal customers. Create one for each of your digital products or services and optimise. Alternatively if you’re creating a competition or launching a new product then users can be channelled to this specific page to whet their appetite.

14.) Long-tail Keyword Optimisation

Long-tail keywords are a great source of organic web traffic from search engines. Focusing on long tail keywords is a great SEO tactic. Long tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. Long tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific.

15.) Speed up your site

Website speed can have a huge impact on web traffic. Users quickly click away from slow loading sites but search engines also rank those websites lower.

Speed up your site by reducing image sizes, caching the data and use embeds sparingly.

16.) Frequent posting.

Quality and consistency do matter more than quantity, however posting frequently sends an important signal to Google. It tells the search engine that you’re active, which inspires the bots to crawl your site more often.

The more content, the more traffic.

17.) Internal Linking.

Now that you’ve started creating good, frequent content, it’s important to link your articles from your existing blog posts. Internal linking plays a huge role in SEO.

Remember to link to your older articles from your new ones.

18.) Backlinks.

A backlink is an incoming link to your content from an external website. Backlinks are one of the most influential signals in Google’s rankings. Not an easy task to organise, but with some networking, guest blogs and as many mentions as possible you can start to build in no time.

19.) Visual Content.

We’ve already established content is king. However, visual content can be a great way of engaging with your audience. Infographics are easy to consume and can be really helpful for those seeking out statistics or specific information. Ideally use your own images, photographs and graphics – many of which can be found free online.

20.) Q & A.

Have you noticed how often years old answers from websites such as Quora appear ahead of more established blogs in search results? Question and answer forums are one of the biggest online communities on the web. If you start to answer questions and contribute to Q&A websites then it can become a regular source of traffic to your site.

Once you’ve digested our top 20 recommendations to drive traffic to your site, if you’re still left scratching your head then feel free to contact us to discuss how we can work our magic to get you noticed!

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