3 effective digital marketing tips for small businesses

Sarah Matarazzo
Tuesday October 22, 2019

All small business owners know how important digital marketing is now. Being able to be found online is essential for business success in the modern age.

Of course, if digital marketing is not your area of expertise then you may not know where to start! The great news is that there is no need to worry. There are some superb online marketing methods which you can use to help get your brand in front of people on the internet. Here are a few of the best to think about for now.

Make full use of social media

This is not a new tip by any means but it remains one of the best. Making full use of social media to drive your marketing efforts is a real no-brainer. Not only are popular platforms like Twitter simple to use but they are also free to sign-up with. This instantly builds a great ROI into your marketing campaigns there. Social media is also a great tool for driving traffic to your website and lead generation. When you factor in the direct and organic engagement it gives with customers also, then it should definitely be something you use.

Content marketing is also key

You may have heard people say ‘content is king’ and this still holds true in digital marketing today. Content marketing is a great tip to use for small businesses with this in mind. It basically sees you publish relevant and useful content across various platforms online which your target audience will love. From blogs to content published on social media, it is a great way to build up brand authority and get people talking about you.

"Any small business simply cannot afford to be digitally invisible"

Don’t be scared of PPC

Many smaller businesses are scared of Pay Per Click marketing campaigns because they are seen as expensive or hard to get right. While you do need to target your online ads carefully to get the best return, they are a great marketing tool when used correctly. Showing up right at the top of search engine results and above the organic results can often see many more leads heading your way.

Let Socially Grown help market your business online

If you need a little help with digital marketing, then give us a call today on 0800 111 4045 or drop us a mail at grow@sociallygrown.co.uk. Our expert team can chat about what you need and then help plan out a digital marketing strategy to suit.

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