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Podcasting do’s and don’ts

Sarah Matarazzo
Monday November 4, 2019

A great way to market your brand is through a podcast. Last year it was said that almost a quarter of adults in the UK have listened to a podcast within the last month, and from there 76% of those listeners acted on an advert within an episode, according to experts Acast.

Those are phenomenal numbers so why not join the growing band of podcasters out there? Allow us to provide you with a guide of what to do and what not to do in your podcast.

Use quality recording equipment

The first thing you need to do is ensure you have good sound quality. The biggest turn off for a listener is poor audio levels. You don’t need to be in a recording studio, just invest in a good microphone and a decent set of headphones and you’ll be well away.

Publish regularly

Do not overdo the amount of episodes you record, but at the same time don’t be too infrequent with them either. If you can set your episodes for the same time period then people get to know when to expect an edition and look out for it accordingly. Once a week is more than enough.

Have guests

This is quite important. While I’m sure you are sound in what you are producing, people can get bored of the same voices so introduce some guests onto your show. Get some expertise from them and a different viewpoint. Challenge them on different things.

"Around 7.1 million people in the UK listen to podcasts each week."

Have fun

Podcasts are fantastic because you are in complete control of what you record. Remember nobody wants a static voice like someone is reading a script. Have some fun with what you record and engage with the listeners.

Make it available on a number of formats

There are a lot of ways that people ascertain their podcasts. iTunes remains the most popular but you have brands such as Spotify, SoundCloud and even YouTube to share your episodes with. The more formats you use the more listeners you can attract.

Don’t ramble on

This goes in keeping with having fun. Don’t labour points and go beyond your time limit. Attention spans are very shallow these days, so the longer you drone on the more chance you’ll lose your listener. That is a huge no no.

Don’t wait for listeners

You have a lot of tools available to attract listeners so go and find them. After all having the best podcast in the world is no use if nobody listens. Use PR, websites, social media and even email marketing to make people aware of your podcast.

Need a hand with marketing your podcasts? Contact us today.

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