8 Must-Know Digital Marketing Trends For 2020

Sarah Matarazzo
Monday December 9, 2019

The internet has become a powerful tool that you can’t afford to ignore if you’re looking to increase your returns on investment. Investing in digital marketing is no longer an option, but a must-do for you to increase your sales and market presence. Digital marketing is ever-evolving, and for you to succeed, you need to keep up with the latest changes and trends in the market.

Here are some of the digital marketing trends expected to be a hit in 2020.

Increased use of artificial intelligence

Artificial intelligence is the use of machines and robots that can work like humans. AI combines features like voice assistants and chatbots to get answers. In 2020, voice search marketing is expected to be as big as visual marketing. Personal assistants like Siri and Alexa will continue being popular personal assistants, with their use expected to increase by 50%.

You’ll need to optimise your blog or website for web search. More users are shifting to voice search, and getting your site optimised will help you acquire these new users. Experts also believe that augmented reality will be more popular than virtual reality next year.

Personalised content marketing

In the previous years, content was king, and this year saw the rise of long-form content. However, in 2020, consumers are expected to consider in-depth material. Focused and specialised content will be an effective way to reach out to potential consumers. Creative content in Staffordshire that addresses a person’s specific problem is expected to get the consumer through the sales funnel and increase conversions.

Ephemeral Content

Snapchat was the first social media platform to introduce the concept of My Story. Later, Facebook and Instagram followed suit. Ephemeral content disappears after some time, which makes this an excellent opportunity for marketers to increase brand awareness, reach younger audiences, and have constant engagement with their followers.

Increased use of influencer marketing

Influencer marketing has been on the rise this year, and it’s expected to increase in 2020. Experts also believe that partnerships with local influencers will be critical next year. That means more businesses will need to narrow down to a niche of interest and determine if this strategy makes sense.

Unlike in the past, where influencers were celebrities with thousands of followers, companies are expected to look for people with a smaller, but more targeted audiences to work as influencers. Influencer marketing in 2020 will be personalised and authentic.

"Sharing information is more accessible than it has ever been, making it much easier to generate product awareness or promote your service."

More targeted advertising

Have you ever come across an ad that had nothing to do with you or your needs? Well, that’s expected to be history in 2020. Research shows that unrelated ads or companies that are always annoying people with irrelevant ads will be ignored by 48% of people.

Nevertheless, people will pay more attention to tailored ads by buying more. 2020 will see more companies targeting specific users and audiences with relevant display ads.

Increased use of video marketing

Research shows that 70% of customers would prefer to learn about a product through video. Video marketing is expected to stick around as more businesses look for a useful tool to communicate their messages. 2020 will see more quality videos being released. Moreover, there will be a rise of live videos on Facebook Live and Instagram Live. Next year will also see the increased use of live video ads.

The rise of social messaging apps

Facebook Messenger has over 1.3 billion monthly users, while WhatsApp has over 1.6 billion active users. The popularity of social messaging apps is expected to increase next year. These apps will be a perfect place for businesses to market their products and services.

Social messaging apps are an excellent way to enable personalisation and increase value to users’ experience. What’s more, these apps help to deliver information, regain potential customers, and boost sales.

Merging of social media and e-commerce

Social Commerce will be huge in 2020 as more businesses seek to combine e-commerce with social media. Instagram this year introduced Instagram Checkout that allows users to complete their purchase within the app without going to the website. This trend is expected to reduce the chances of customers abandoning their carts because they need to sign in to another store or switch apps.


Technology is transforming the future of digital marketing. Smart tech, AI automation, and big data are some of the ways brands are analysing their target audiences and interacting with them for a personalised experience. Getting in touch with the above trends will help your business stay ahead and increase conversions.

Interested to see how you can implement the above? Send us a mail to grow@sociallygrown.co.uk

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