As far as content marketing is concerned, content creation and distribution will continue to be dominant in 2020. Experts concur that this is the only type of marketing left because it’s useful and authentic, making it the perfect solution for the digital age.
Content is king – its effectiveness, tactics, tools and channels used by marketers will continue to evolve as time goes by.
So, what should digital marketers watch out for in the years to come? Read on to find out.
1. Live video
Any marketer that has paid attention already knows that video marketing is huge. Many brands feature live videos in their Snapchat posts, Facebook Stories, Instagram Stories, etc. And this is for a good reason because millions of people worldwide are watching these videos, which is a trend that will continue in 2020. For example, Facebook discovered that its users watch live videos on their platform three times more than watching other traditional videos.
Since live video is in real-time, the audience feels it’s more authentic than edited and polished content marketing videos. The charm in live video is that it’s raw and offers two-way communication with a target audience. As a brand, you can present interviews, offer product demos, answer questions, etc.
2. Voice search
Many people are currently using voice assistants such as Alexa, Siri and Google Assistant, which is why brands must optimise for voice search to stay relevant. According to a recent survey, about 30% of online browsing will be done through voice search by 2020. Brands must ensure that voice assistants will refer to their content as much as possible for profitability. To achieve this, you must make your content conversational by including long-tail keywords and phrases describing your location.
Make sure you include important phrases in your title tags and anchor text, such as ‘near me’, so that potential clients can easily be directed to your website.
3. Interactive content marketing
Engagement is vital, and the easiest way to achieve it is by interacting with your clients. This way, they’ll stick around to provide their thoughts after you indulge them, instead of just skimming the pages and exiting in seconds. There are plenty of ways to make your content interactive, including creating live videos, polls, contests, games, surveys and quizzes.
Personalised content increases client spending by 500%, which is why it’s a popular trend at the moment. Interactive content will appeal to the audience and catapult your brand ahead of competitors.
