How video can supercharge your sales

Sarah Matarazzo
Monday February 24, 2020

Why video?
Three minute video or twelve minute read..?

Video is easily digestible, accessible and showcases a product or service in a few minutes as opposed to a written blog post with a twelve minute read time. Consumers are becoming increasingly familiar and confident with absorbing stories this way, and as well-structured stories evoke emotion, businesses need to embrace this method to engage with their target audience and keep their business at the forefront of latest marketing trends.

Do I need to hire a videographer?

Possibly the first question on all marketing managers lips. The answer is no, not always. Most recent mobile phones offer 4K recording capabilities, perfect for uploading to YouTube and social channels. This keeps costs low yet still ensures you create videos that can deliver your message and drive interest in your products. With practise, and ideally a little training, there’s no reason why your business can’t be leading the way in video marketing.
If you’re looking to create a video for your homepage, then a more professional approach is best practise. This will ensure a polished outcome, which best represents your company’s image and product or service offering. For the small investment required for a day’s worth of filming, you’ll receive not only your promotional video, but plenty of social media/ YouTube snippets too, giving you up to six months of social content.

What constitutes a good piece of video content?

Video offers the perfect opportunity to educate your audience on elements of your business they may not otherwise see. Shop floor or production/ manufacturing videos are great to give users a behind the scenes glimpse into your business. A quick meet and greet with team members that may usually be out of sight or unrecognised gives consumers an excellent insight into the personality, operation and ethos of your company. It builds your brand, builds awareness and instils trust and credibility. 97% of marketers claim that videos help customers understand
products (HubSpot).

Should I be using video for account based marketing?

With mails constantly hitting our inboxes it’s becoming increasingly important to stand out.
Socially Grown have partnered with Vidyard to provide the best ABM video platform available to businesses. Vidyard allows businesses to create personalised, tailored videos, sent directly to your contact, with detailed metrics on video open rates, watch rates and success statistics on each and every video you create. Get in touch to find out how we can help you reach key accounts and stand out from your competitors for all the right reasons.

"A huge 90% of customers say that product video helps them make buying decisions (Forbes)"

Should video feature in my content strategy?

Any business serious about growing, increasing sales and being at the forefront of their industry should have a marketing strategy. In your strategy should be more granular detail on what methods of marketing you will be using to deliver your messages. For example, once you’ve identified a high-value piece of content, video can be used to support that content pillar and reinforce its message in a shorter, easily absorbable version. Traffic can then be driven back to your content pillar, steering those who are interested to learn more to engage further. If your marketing strategy is full of rich content ideas, videos or vlogs can be pivotal to delivery.

Will video help boost visibility?

Search engines adore videos because they are viewed as high-quality content. Upload them to your website, blog pages, YouTube account and landing pages to optimise them to perfection.
With strong headlines, keywords and meta data, you should see your traffic increase nicely, as well as engagement levels. Don’t forget that once users are on your site, they’re less likely to leave and more likely to have a poke around at your other pages. Embedding a video into a page or post nearly triples the average number of linking domains, according to research from Moz. To further prove the fact that video simply cannot be ignored, over 80% of all traffic will consist of video by 2021 (Cisco).

How can I use video to increase sales?

Once you’ve crafted your story and implemented your story to videography, now is the time to consider Call to Action’s. Without clear and valuable CTA’s you’re missing out on opportunity to use your video to gain leads. CTA’s during or at the end of your video can include actions such as “enquire”, “call us” or “book a meeting”. CTA’s firmly encourage users to act immediately and will substantially increase your conversions. 81% of businesses are now using video for marketing (HubSpot).
Ensure you give users the opportunity to share your videos online. The more shares, the greater exposure.

Get in touch to see how Socially Grown can supercharge your sales through the use of videography.

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