the components of a
Roadmap to the "new normal"
Perhaps you wanted to attract a new market or offer a new service. The direction and structure of your business may need to change.
Follow our 9-Step Roadmap to create a plan for the "New Normal".
1. Review Markers for 'Back to normal'
Follow the progress of other countries and your industry.
Follow government guidelines to decide when is the right time to re-introduce the "new normal".
2. Rethink your goals
What do our target audience expect of us?
What's changed?
3. Reassess competition
Does our message need to change?
What makes us different now?
4. Evaluate sales process
How do our processes flex to accommodate new customer needs?
Does our existing process model fit the new world?
5. Adapt your strategy to reflect these goals
New timelines?
Adjust KPI's?
Do we need to train the team?
6. Technology review
Which technology will our clients also benefit from?
Are we well prepared for the future?
7. Go digital
Online, offline, Chatbot, virtual meetings and e-commerce.
8. Communicate the "new normal"
Content planning.
Inward and outward communication.
Implement training needs.
9. Continuous improvement
The ability to adapt to a changing environment is fundamental to sustainable and profitable growth.
