1. Review Markers for ‘Back to normal’
Follow the progress of other countries and your industry.
Follow government guidelines to decide when is the right time to re-introduce the “new normal”.
2. Rethink your goals
Are we still pursuing the same audience as pre Covid-19?
What do our target audience expect of us?
What’s changed?
3. Reassess competition
Has our positioning changed?
Does our message need to change?
What makes us different now?
4. Evaluate sales process
How do our customers operate under their “new normal”?
How do our processes flex to accommodate new customer needs?
Does our existing process model fit the new world?
5. Adapt your strategy to reflect these goals
What are our expectations?
New timelines?
Adjust KPI’s?
Do we need to train the team?
6. Technology review
Which technology should we employ to deliver under the “new normal”?
Which technology will our clients also benefit from?
Are we well prepared for the future?
7. Go digital
Implement digital communications package.
Online, offline, Chatbot, virtual meetings and e-commerce.
8. Communicate the “new normal”
New working practices.
Content planning.
Inward and outward communication.
Implement training needs.
9. Continuous improvement
Continually evaluate, refine and re-define processes and strategy.
The ability to adapt to a changing environment is fundamental to sustainable and profitable growth.
