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The Inbound Social – IT Strategy with Garry Brown

Lisa Cooper
Thursday July 23, 2020

We’ve all heard of a marketing strategy, but what’s an IT strategy? Why do we need one? And as the global business community returns to office life, why is it more important than ever?

The Inbound Social is the practical, no-nonsense podcast, sharing the latest inbound and digital marketing advice to get you closer to your business goals. Together with marketing experts, we discuss the definition of attracting, engaging and delighting customers in today’s industry. 

"If you're investing in your technology, you're investing in your business"

In this episode, we speak to Garry Brown, Managing Director of Bondgate IT. We discuss the value of IT strategy in today’s workplace, how IT can further develop the way we do business and communicate, and the steps we all need to take to keep our most valuable assets safe.

In our conversation we also discuss:

  • What is an IT strategy and why do we need one?
  • Has the pandemic changed the way businesses rely on tech?
  • Did technology cope with the ever growing demands of home working?
  • How can IT continue to improve the ways we do business?
  • What can companies do to keep their assets safe from cyber attacks?

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