Research‑led targeting, compliant data, and campaigns that reach decision makers.
We combine industry research, compliant data harvesting, and multi‑channel activities with landing pages, emailers and on‑site personalisation to provide measurable results for all of our clients.
Who this is for.
What “ABM” means.
Account-Based Marketing focuses your activities on a shortlist of high‑value accounts.
Instead of broadcasting to an infinite audience, we research the people, problems and context inside each account, then develop tailored messages and assets across email, LinkedIn, web, events and partners – ensuring the right buyers receive the right proof and message at the right moment.
Why it matters now.
ABM building blocks.
Targeting & fit
- Identify Ideal Customer Profile (ICP), account selection and role mapping
- Platform research and selection
Data & context
- Compliant contact discovery, verification and enrichment
- Buying‑signal insight: tech stack, news, initiatives, standards
Plays & assets
- Landing pages, emailers, LinkedIn creative and sales enablement
- On‑site personalisation and hooks for conversion
How we work.
Research > Data > Build > Pipeline.
ICP and segment definition; total addressable list
Account grading (fit x potential) and priority tiers
Role & influence map per account (economic, technical, user, champion)
Compliant contact discovery (email, LinkedIn) and verification
Company intel: tech stack, news, funding, initiatives, standards
Signal tracking: keyword interest, site visits, content engagement
Value props by vertical/persona
Landing pages with decision‑grade proof (case studies, specs, ROI)
Emailers & LinkedIn creative (static and motion)
Sales one‑pagers and call guides
Play design with cadences and touch mix
On‑site personalisation for target‑account traffic
Review sprints with edits and updates
MQA (marketing qualified account) thresholds
Meetings, opportunities and pipeline from target accounts
Learning log; message/offer tests; account progression
What you get.
ABM Strategy Pack
ICP, segments, tiers and account list creation.
Campaign Blueprint
Audience, cadence and channel mix (email, LinkedIn, web, events, DM).
Compliance
Data sources, GDPR, opt‑out process.
Role Maps & Data Sheets
Contacts, influence, context and compliance
Asset Stack
Landing pages, emailers, social creative, sales one‑pagers.
Measurement Framework
Detailed ongoing reporting.
Outcomes & KPIs.
- Account engagement rate
- Meetings booked with decision makers
- Opportunities and pipeline from target accounts
- Win rate and deal velocity vs baseline
Case Study.
LEAP | The Energy Advice & Money Saving Service
Client:
LEAP
Sector:
Energy Services / Energy Efficiency
Challenge:
LEAP required regional development across 22 predefined areas in England. The campaign focused on building a targeted database to support local energy advisors in meeting their monthly KPIs, as outlined in their service agreements, while ensuring that the targeted communities actively benefited from the services provided.
Approach:
{ICP > research > compliant data > tailored plays with landing pages + emailers + Meta}
What we implemented:
SG are amazing. I have worked with them for nearly 2 years and they understand our business and how to engage with our clients and referral network. Our latest campaign was aimed at working with food banks and their clients. It was a great success in generating over 40 new referral partners who are now working with LEAP to promote our service to their clients.
Lorraine Gumbs, Programme Development Manager
Results.
9 month campaign duration
2,750
leads generated
£3.04
cost per lead
74.25%
lead qualification rate
FAQs.
Is this just outbound?
No. We orchestrate paid/owned/earned plus sales outreach – and personalise the activities for target accounts.
Where does the data come from?
A mix of reputable providers, first‑party capture and enrichment — all GDPR aware with opt‑out paths.
Do we need lots of new content?
We start with high‑signal proof you already have, then add persona variants as we learn.
How many accounts should we start with?
Once we’ve agreed target audiences and segments we will develop a pilot campaign with a select number of accounts.
Socially Grown
advantage.
Industry specific research paired with compliant data harvesting and enrichment
Campaigns that include landing pages, emailers and sales enablement from day one
Measurement tied to engagement, enquiries and pipeline – not just clicks