Digital PR turns your expertise into stories publishers want and buyers trust.
We combine data‑led ideas, expert commentary and media relationships with technical SEO so coverage drives authority, high‑quality links, and measurable pipeline. The output is recurring visibility in search, answer engines and social, tied to the topics that matter.
Who this is for.
What “Digital PR” means.
We earn coverage and backlinks by creating stories that audiences genuinely value.
Each piece of content is designed to reinforce your priority topics while connecting back to your website, content spine, and conversion pathways. This approach not only builds authority but also strengthens your visibility across AI-powered search results and answer engines.
THREE WORKSTREAMS:
PROACTIVE CAMPAIGNS
Data studies, industry benchmarks, original research.
THOUGHT LEADERSHIP
We turn your expertise into ghostwritten Q&As and editorials that earn placements in trade and industry outlets.
MEDIA ENABLEMENT
We make sure your brand information is accurate, consistent, and easy for journalists, publishers, and search engines to understand and share.
Why it matters now.
How we work.
Strategy > Creation > Outreach > Measurement.
Our PR, SEO and content teams operate as one so every story maps to growth goals.
Topic map: Align themes with Search Spine and Answer Engine readiness.
Media landscape: Trade outlets, relevant media opportunities, newsletters and podcasts
Campaign plan: Quarterly roadmap with a reactive PR playbook.
Data Management: Validated data sourcing for accurate brand representation.
Design support: Charts, infographics, and report visuals.
Assets: Press release, landing page, newsletter and social/email snippets.
Strategy: Defining key communication channels and messaging.
Targeted pitching: Tailored stories for key accounts.
Exclusives & briefings: Early access to established media stakeholders to drive industry interest.
Reactive responses: Fast, expert response on requests.
Owned channels: Share via social, email and partners.
Coverage quality: Relevance and authority of media coverage.
Referring domains: Quality and type of linking websites.
Topic visibility: Share of Voice across AI and SERP features.
Referral impact: Engagement and conversions from media traffic.
What you get.
Digital PR Strategy
We develop a Digital PR strategy that defines your key topics, target audiences, content cadence, and success metrics.
Campaign pack
Each campaign pack includes the supporting research, copy, visuals, and landing pages needed for distribution.
Reactive PR system
A reactive PR system is established with alerts, approval processes, and response workflows to manage opportunities quickly.
Media package
We produce all supporting content, including press pages, author bios, media packs and distribution.
Media list & relationships
Our team maintains and manages media relationships, keeping updated lists of relevant trade press and newsletters.
Monthly reporting
Monthly reporting tracks coverage quality, backlinks, visibility, and overall impact against desired KPIs.
Outcomes & KPIs.
- We aim to increase the number of high-quality referring domains linked to your determined priority topics.
- Our campaigns work to expand topic and point-of-view visibility across SERP and AI citations, featured snippets and content panels.
- We measure improvements in coverage quality, focusing on relevance, authority, sentiment and the strength of brand mentions.
- We track referral engagement, aiming for longer time on page, deeper content interaction and more assisted conversions.
Case Study.
Tomato Energy
Client:
Tomato Energy
Sector:
Renewable Energy, Sustainability
Challenge:
Tomato Energy wanted to lead the conversation around localised smart energy networks and showcase how data-driven innovation can empower communities to manage energy more efficiently, reduce costs and support a cleaner national grid.
Approach:
We developed an integrated Digital PR campaign centred on the Smart Energy Communities whitepaper, combining data storytelling, national media outreach and multimedia content to position Tomato Energy as a pioneer in community-led energy transformation.
The Smart Energy Communities campaign elevated our brand on an unprecedented scale; the team captured our vision perfectly and turned it into a powerful story that resonated across industry media and new audiences alike.
Will Robinson
B2B Marketing Director
What we implemented:
FAQs.
Do you guarantee links or coverage?
No legitimate agency can. We focus on relevant, high‑authority outlets and strong story craft to maximise success.
How is Digital PR different from traditional PR?
Digital PR is built to support search and demand – with measurable outcomes (links, visibility, conversions), not just reach.
Can you work with our internal comms or existing PR agency?
Yes. We collaborate on messaging, split channels, and share measurement.
Will you handle rapid responses?
We set up alerts and agree on communication processes so we can react quickly and effectively.
Get a Digital PR Audit.
Socially Grown
advantage.
PR × SEO × content under one plan — stories that earn links and move pipeline
Adobe‑crafted visuals and clear data methods for trustworthy, shareable assets
Built‑in schema and measurement so wins are visible to leaders, search and answer engines