Modulo by alsecco is revolutionising the use of stone, brick and wood in interior design. This new product range adds rustic charm or a contemporary edge to any space.

Our task was to take this exciting new product to market. Having identified the most appropriate routes-to-market for this innovative product assortment, we developed a concise business development roadmap in partnership with alsecco leadership group. This roadmap focused on the pillars of inbound marketing and top of funnel lead generation. The market challenges, sales narrative and buyer personas were all defined, documented and agreed prior to commencing with web-build or content campaign.