Modulo | Socially Grown Inbound Marketing

Modulo by alsecco

Modulo by alsecco is revolutionising the use of stone, brick and wood in interior design. This new product range adds rustic charm or a contemporary edge to any space.

Our task was to take this exciting new product to market. Having identified the most appropriate routes-to-market for this innovative product assortment, we developed a concise business development roadmap in partnership with alsecco leadership group. This roadmap focused on the pillars of inbound marketing and top of funnel lead generation. The market challenges, sales narrative and buyer personas were all defined, documented and agreed prior to commencing with web-build or content campaign.

Our role

Strategy
Branding
UX Experience
Web-Design
E-Commerce
Social Media Management
Brochure Design
Handwritten Notes
SEO
PPC
Native and programmatic advertising

A SINGLE PLATFORM FOR MULTIPLE CHANNELS

Personality and performance

“Modulo by Alsecco” needed a brand and visual identity that engaged with interior deisgners, end-users and distributors. Spanning both B2B and B2C customer groups, our expertly crafted UX/UI design optimised the customer experience and increased revenue across all sales channels including both direct (via e-commerce) and indirect (via a sub-distributor network).