How essential is data in today’s world? What’s the best way to stand out in a prospect’s busy inbox? And how can you futureproof your database for effective growth today?

This week we are joined by Duncan Gledhill, from Email Movers. Discussing the importance of data organisation and management, and how a detailed email strategy can turn cold prospects into healthy growth for you and your business.

The Inbound Social is the practical, no-nonsense podcast, sharing the latest inbound and digital marketing advice to get you closer to your business goals. Together with marketing experts, we discuss the definition of attracting, engaging and delighting customers in today’s industry.

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“It’s not the volume of data that you have, it’s how good the data is”