In addition to web design, we designed a product brochure that offered technical guidance and product-specific detail. Our design used colour and texture to ensure the brochure was unambiguous, relevant and appealing to the audience. Bearing in mind many of our brochures would be sat on the dashboard of a van, we designed a brochure that created a visual feast yet acted as easy product reference for the customer.
Due to the highly competitive nature of the paints industry, we researched and developed “buyer personas” to ensure effective targeting. We’ve rolled out a content marketing strategy to support alsecco Paint’s entry into this space, with particular emphasis on quality of product.