Alsecco Paints Web Build

Alsecco Paints has been introduced as added-value to the alsecco range, complimenting the existing facades business whilst at the same time extending alsecco reach into the professional painting and plastering markets.

Alsecco Paints needed branding, web design and most importantly, an e-commerce platform to support online orders and delivery. The brief was to create a “product focused” website – functional, practical and user friendly. 

We created bold and simple navigation, keeping closely in mind the buyer personas and UXI.

Our role

UX / UI Experience
Website Design
Ongoing Content support
SEO

Product Brochure

In addition to web design, we designed a product brochure that offered technical guidance and product-specific detail. Our design used colour and texture to ensure the brochure was unambiguous, relevant and appealing to the audience. Bearing in mind many of our brochures would be sat on the dashboard of a van, we designed a brochure that created a visual feast yet acted as easy product reference for the customer.

Due to the highly competitive nature of the paints industry, we researched and developed “buyer personas” to ensure effective targeting. We’ve rolled out a content marketing strategy to support alsecco Paint’s entry into this space, with particular emphasis on quality of product.

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