To complement the web-build we profiled the market, established typical buyer personas and developed a holistic content marketing strategy. Having a strong base of USPs, being heard in an emerging market was never perceived as a difficult task, however managing to remain engaged across all stakeholder groups without gross repetition was challenging.
Using multiple media channels, a “must-read magazine” approach to curated and unique content, high levels of automation and an account-based marketing strategy to engage the “BIG-FISH”, the Alsecco sales funnel has quickly filled with high quality leads, surpassing all our expectations and returning the company to growth after a significant period of stagnation.