ALSECCO WEBSITE DESIGN
& MARKETING STRATEGY

Alsecco wanted a fresh new look to appeal to the design savvy architectural market. Pitching as a “manufacturer of systems that help you create iconic facades”, Alsecco needed to showcase their offer in such a way, that the design possibilities (and not the product itself) became the focus.

Strong videography and high-quality stills underpinned the web-build. Telling their product story visually, alsecco have a best-in class site that continues to deliver leads and raise awareness across several segments of the façade industry.

Our role

Strategy
Workshop
Web build
Data capture
User experience

MORE THAN JUST A WEB BUILD

CONTENT MARKETING STRATEGY

To complement the web-build we profiled the market, established typical buyer personas and developed a holistic content marketing strategy. Having a strong base of USPs, being heard in an emerging market was never perceived as a difficult task, however managing to remain engaged across all stakeholder groups without gross repetition was challenging.

Using multiple media channels, a “must-read magazine” approach to curated and unique content, high levels of automation and an account-based marketing strategy to engage the “BIG-FISH”, the Alsecco sales funnel has quickly filled with high quality leads, surpassing all our expectations and returning the company to growth after a significant period of stagnation.

The results

> 300% (VS 2017)

WEB VISITS

> 72% (VS 2018)

2019 LEADS

> 42% (VS 2017)

COST PER LEAD

> 15% (VS 2017)

LEAD TO SALES CONVERSION
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