Or maybe FOCUS IS STRATEGY, either way knowing where to be and how to act can often be overwhelming. Such questions as “should I invest in acquiring new customers or should I focus on retaining our existing?” are constantly on every marketer or business owners mind.
Being everything to everyone sounds great however in reality is often impossible to deliver. We encourage our clients to step back, find perspective and understand the bigger picture. We believe in focus. Too often it is a lack of focus and not a lack of time that constrains business growth. Where to focus however can only be determined from detailed understanding, that’s why we take the time to understand your organisation, your story and your goals. Then we use this focus to develop a strategy that delivers.