UNDERSTAND THE BIGGER PICTURE

STRATEGY IS FOCUS

Or maybe FOCUS IS STRATEGY, either way knowing where to be and how to act can often be overwhelming. Such questions as “should I invest in acquiring new customers or should I focus on retaining our existing?” are constantly on every marketer or business owners mind.

Being everything to everyone sounds great however in reality is often impossible to deliver. We encourage our clients to step back, find perspective and understand the bigger picture. We believe in focus. Too often it is a lack of focus and not a lack of time that constrains business growth. Where to focus however can only be determined from detailed understanding, that’s why we take the time to understand your organisation, your story and your goals. Then we use this focus to develop a strategy that delivers.

delivering results

How we work with you

1. Insight

To deliver true transformation, marketing requires a solid, clear strategy to which the business can align its operations, capabilities and procurement. Socially Grown firstly need to understand your business’s history, characteristics, values and perceived personality, to then offer an accurate and detailed report of your current positioning within your industry.

2. Buyer Persona

Buyer personas are fictional representations of your ideal customers. Researching and understanding your target customer ensures your marketing efforts are focused. Having a clear awareness of your buyer persona(s) is critical to driving content creation, product development, lead generation, sales and aftercare.

3. Content Creation

Each buyer persona requires its own content strategy. Content creation is fundamental to the growth of any business, but it must have a well-planned purpose. We develop a comprehensive content programme to successfully engage with your target audience via the most effective channels.

4. Marketing Automation

Marketing automation is designed to help you prioritise and execute your marketing tasks in a more streamlined and efficient way. Marketing automation’s function is to drive more traffic to your website and convert that traffic into leads. Through a highly-targeted approach you can expect more pipeline, a more productive sales team and higher revenue.
  • The Studio, Eccleshall,
    Staffordshire, ST21 6PE.

  • Email: grow@sociallygrown.co.uk
    Phone: 0800 111 4045
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