Social media works best when,
there is a reason behind every post.
We build and manage social strategies around your audiences, your objectives and the role each channel needs to play. From content planning, copy and creative through to publishing, community management, reactive content and reporting, we turn social into a consistent part of your wider marketing activity.
Less posting for posting’s sake. More useful content, stronger conversations and a clear link back to your business.
Who this is for.
Brands that need a stronger, more consistent social presence without adding pressure to internal teams.
B2B and B2C organisations with expertise, products or services that need translating into content people actually want to engage with.
Marketing teams that want social to contribute to awareness, authority, community, website traffic and demand; not simply fill a content calendar.
Organisations with plenty to say, but without the strategy, resource or creative capacity to turn it into an effective social programme.
What “Social Media Management” means.
We start with the people you need to reach, what matters to them and where they spend their time. From there, we define the purpose of each channel, build repeatable content pillars and create an operating rhythm that combines planned campaigns with reactive opportunities.
The result is a social presence that feels consistent without becoming repetitive, and comes across as human, without losing sight of the data.
STRATEGY &
CHANNEL ROLE
Audience research, competitor insight, channel selection, objectives, tone of voice and a clear purpose for every platform.
CONTENT &
CREATIVE
Content pillars, campaign concepts, social copy, static design, carousels, animation, video and short-form content built around what your audience needs.
COMMUNITY &
CONVERSATION
Active community management, comments, questions, discussions and audience insight that turn broadcasting into two-way communication.
MEASUREMENT &
OPTIMISATION
Reporting against agreed KPIs, identifying winning topics and formats, and continually improving the content mix based on what people actually do.
Why it matters now.
How we work.
Our strategists, copywriters, designers and video team work together so social activity is connected to the rest of your marketing.
Review existing channels, audiences and performance
Benchmark content themes, formats and competitors
Define business and marketing objectives
Agree the role and KPIs for each channel
Establish tone of voice, governance and approval processes
Develop audience themes and content pillars
Map planned campaigns, evergreen content and reactive opportunities
Build a channel-specific content mix
Create recurring series and formats that audiences can recognise
Develop a working content calendar around wider marketing priorities
Copywriting and social-first messaging
Static graphics, carousels and infographics
Short-form video, Reels and Shorts
Animation and motion graphics
Thought leadership and expert content
Case studies, campaign assets and social proof
Platform optimisation, scheduling and publishing
Monitor comments, questions and relevant conversations
Support agreed community engagement activity
Track emerging themes, audience questions and industry developments
Create rapid-turnaround content when there is a genuine reason to join the conversation
Feed audience insight back into future content planning
Track agreed channel and campaign KPIs
Identify high-performing themes, formats and creative
Review audience and community behaviour
Test messaging, content formats and calls-to-action
Refine the strategy and future calendar around what we learn
Outcomes and KPIs.
We agree on the measures that matter before content starts going live.
This could include:
- Qualified reach and impressions
- Audience growth
- Engagement rate and engagement quality
- Shares, saves and meaningful interactions
- Video views, retention and watch time
- Profile visits and brand discovery
- Social-to-web traffic
- Content and CTA clicks
- Enquiries and conversions
- Assisted campaign or pipeline contribution
- Community growth and participation
- Performance by content pillar, theme and format
The objective is not to chase every metric upwards at once. It is to understand what each channel is there to achieve and measure it accordingly.
What you get (deliverables).
Social Strategy
Audience priorities, channel roles, objectives, content pillars, tone of voice and an actionable roadmap.
Content Plan
A structured calendar combining campaigns, evergreen activity, recurring formats and space for reactive content.
Creative Production
Copy, design, animation and video production tailored to the formats your channels require.
Publishing and Management
Scheduling, publishing and day-to-day management across agreed channels.
Community Framework
Clear processes for monitoring, engagement, escalation and turning audience questions into useful future content.
Reporting and Optimisation
Regular reporting that shows what is working, what we have learned and what changes next.
What we create.
Single campaigns or ongoing programmes, depending on what your team needs. Every asset is adapted to suit the channel rather than simply resized and reposted.
- Social media strategy and channel plans
- Monthly or quarterly content calendars
- Executive thought leadership
- Static social creative
- Multi-page carousels
- Infographics and data-led content
- Motion graphics and animation
- Reels, Shorts and other short-form video
- Long-form YouTube content
- Expert and employee-led content
- Customer stories and case-study content
- Q&As and interactive content
- Event and live activity
- Campaign launches
- Blog, research and white-paper amplification
- Reactive and topical content
- Paid social creative and amplification where required
Channel strategy.
Thought leadership, industry commentary, expert-led content, employer stories, case studies and demand generation for professional audiences.
Visual storytelling, community building, educational content, campaign activation, social proof and highly shareable short-form creative.
YouTube
A searchable video resource built around explainers, expertise, interviews, demonstrations and longer-form content, supported by shorts and repurposed clips for discovery.
Community building, campaign activation, social proof and content designed to support stronger conversations.
TikTok & short video
Human, accessible and fast-moving content built for discovery, education and engagement.
Other channels
Where your audience or objectives justify it, we can incorporate additional platforms into the wider strategy rather than being everywhere for the sake of being everywhere.
Case Study.
Tomato Energy
Client:
Tomato Energy
Sector:
Renewable Energy and Sustainability
Challenge:
Tomato Energy wanted to build greater brand awareness and engagement across multiple audiences, from B2B decision-makers and farmers to schools and rural consumers. With a complex proposition and ambitious growth targets, they needed a stronger social presence that could make energy and sustainability topics engaging, accessible and commercially relevant.
Approach:
We developed an audience-led social strategy built around sector-specific messaging, educational content and campaign-led creative. LinkedIn played a key role in reaching B2B audiences, supported by paid social, video, customer stories and thought leadership designed to build familiarity, generate engagement and move prospects towards conversion.
The collaborative spirit and strategic focus of the team have been instrumental in elevating our brand visibility, generating high-quality leads, and driving substantial revenue growth.
Tomato Energy Team
What we implemented:
Results.
+£11.048m
Generated through the
wider integrated
campaign activity.
£45.15
returned for every £1 invested
Across all campaign activity.
Over 1million
campaign impressions
Generated across direct B2B
agribusiness and education
paid campaigns.
FAQs.
Do you manage every social media platform?
We manage the channels that make sense for your audience and objectives. We would rather build a strong presence in the right places than recommend being active everywhere without a clear reason.
Do you create the content as well as publish it?
Yes. Our team can handle strategy, copywriting, design, animation and video production as part of the programme. We can also work with photography, footage and other content you already have.
Can you work alongside our internal marketing team?
Absolutely. We regularly operate as an extension of internal teams. We can own the complete social programme or take responsibility for specific areas such as strategy, creative, video, publishing or reporting.
How much content should we publish?
There is no universal posting frequency. We set cadence around your objectives, available content, audiences and platforms, then adjust it using performance data. Quality and consistency matter more than filling arbitrary slots in a calendar.
Do you manage comments and community engagement?
Yes, where included within the agreed scope. We establish clear rules for responses, escalation and subjects requiring input from your internal team.
Can you support paid social?
Yes. Organic and paid activity can work together, with high-performing content amplified to selected audiences and campaign creative tested and optimised around agreed objectives.
How do you measure success?
We agree the job of each channel and its KPIs at the beginning of the programme. Reporting can cover reach, engagement, video consumption, traffic, conversions and wider campaign contribution, with recommendations built into every review.
Get a Social Media Audit.
We’ll review your current channels, audiences, content mix, creative, cadence and performance to identify where social can work harder.
From there, we’ll turn the findings into a practical roadmap covering channel roles, content priorities, opportunities and measurement.
Request audit