The fundamentals that make everything else work.
Technical SEO & Maintenance keeps your site discoverable, fast and reliable so every campaign performs better. We fix crawl and index issues, strengthen information architecture, improve Core Web Vitals, and apply structured data, then we monitor and maintain it. Our services also align with Generative/Answer‑Engine optimisation (GEO) so your content is easy for AI systems to find, understand and cite.
Who this is for.
What “Technical SEO & Maintenance” means.
We make sure search engines and answer engines can reach, read and trust your site. That means clean architecture, fast pages, correct signals and consistent structured data – plus an operating rhythm to keep it healthy as you publish and evolve.
FOUR PILLARS:
CRAWL & INDEX
Robots.txt, XML sitemaps, log‑file insights, duplication control, canonical strategy, pagination and faceted navigation.
STRUCTURE & ENTITIES
Information architecture, internal linking, entity‑first terminology and schema.
PERFORMANCE & UX
Core Web Vitals, image optimisation, JS/CSS hygiene, accessibility basics.
REPORTING & MONITORING
Live dashboards, monthly/quarterly audits and reporting.
Why it matters now.
How we work.
Audit > Fix > Enable > Monitor.
Our SEO strategists partner with dev/content to deliver fixes and keep your site healthy.
Review crawlability, indexation and content quality across the site.
Assess Core Web Vitals and overall site performance.
Review structured data, internal linking and technical SEO setup.
Check how well the site supports visibility across traditional search, SERP features and AI-generated results.
Prioritise technical issues based on impact and urgency.
Improve site structure and internal linking where needed.
Review canonical tags and URL parameter handling.
Improve XML sitemap structure and coverage.
Work with development and design teams to resolve template and site-wide issues.
Implement and test relevant structured data.
Improve Core Web Vitals and site performance.
Set clear content guidelines for headings, summaries and definitions.
Run regular technical checks and more detailed quarterly audits.
Review redirects, canonicals, structured data and performance after site updates.
Monitor technical issues and respond when problems arise.
Update priorities based on performance across search engines, SERP features and AI-generated results.
Tooling & telemetry.
Ahrefs
Backlink quality and growth, link intersect, content gap, SERP features tracking, broken link opportunities.
Semrush
Position and visibility trends, topic share of voice, site health issues, competitive benchmarking, intent‑based keywords.
The classics
Google Search Console, Lighthouse, Screaming Frog. Google Analytics 4, LookerStudio & more.
GEO & AI alignment.
- Entity‑rich copy and consistent terminology
- Schema for key templates + author/organisation markup
- Short, quotable answer summaries and definitions embedded in pages
- Clean HTML structure so content is easy to chunk and retrieve
What you get.
Technical SEO Audit
Crawl, index, and speed review with a prioritised fix plan.
Architecture updates
Sharper information architecture and internal links for better crawl and relevance.
CWV improvement plan
Reviewing and improving load times and reactive elements of your site.
Monitoring dashboards
Live technical health, coverage and vitals.
Outcomes & KPIs.
- Improved index coverage and reduction in crawl waste
- Faster Core Web Vitals across key templates
- Growth in SERP/AI features and topical visibility
- Higher qualified organic traffic and assisted pipeline contribution
- Fewer technical regressions after releases
Case Study.
LEAP | Local Energy Advice Partnership
Client:
LEAP
Sector:
Energy Advice and Support
Challenge:
LEAP needed to reach audiences among a network of fast-changing scheme information and become the trusted, clearly cited answer for searches like energy ratings, grants and bill terminology, while fixing technical issues that slowed discovery (duplicate content, redirect chains, indexability gaps and fractured internal linking). We also had to prepare pages for answer-engine retrieval with clean structure and schema.
Approach:
We rebuilt the site around entities (e.g “energy ratings,” “white goods grants,” “boiler schemes”), rolled out HowTo/FAQ/Organisation schema with short answer blocks, a tightened sitemap to reduce crawl waste and improved readability, so search engines and AI systems could easily read, understand and cite LEAP’s guidance.
What we implemented:
We’re now visible for the exact questions households ask, and our advice pages are the ones people find, trust and act on.
LEAP Marketing Team
Results.
+41% organic sessions &
+59% new organic users,
growing LEAP’s share of
total traffic from search.
Site Performance
lifted to 95%,
with Crawlability 97%
and Markup 100%.
Multiple position 1 rankings
Page-one breakthroughs for intent-led queries
FAQs.
Is this different from content SEO?
Yes. Technical SEO ensures your site can be crawled, indexed and trusted. It supports — but doesn’t replace — content and Digital PR.
Can you work with our developers?
Absolutely. We supply specs, pair on implementation, and QA before/after releases.
Do you handle migrations?
Yes. We plan and QA redirects, canonicals, sitemaps, and CWV to protect equity.
How do you measure success?
Dashboards track index coverage, vitals, topical visibility, SERP/AI features and qualified organic demand.
Get a Technical SEO Audit.
First we baseline the essentials: crawl, index, Core Web Vitals and schema – then translate the findings into an actionable roadmap and a lightweight maintenance programme.
Socially Grown
advantage.
Purist technical SEO from specialists who collaborate with content, GEO and PR
Dual‑tool telemetry (Ahrefs + Semrush) for richer insight and reporting
Governance and maintenance so fixes stick and performance compounds