Before we think about video selling, think about the videos you’ve watched recently on Facebook, Instagram, YouTube, Netflix or the BBC. Think of the millions of hours of video content being consumed on streaming platforms and social media right now. Consumers are naturally gravitating towards video, and business are beginning to follow.
Sales teams around the world share many common challenges; poor quality leads, a drawn-out sales cycle or cumbersome sales process, or a lack of urgency, connection or perceived value. Video can help to address all of the above.
How many emails have your received in the last 24 hours? Do you remember them all? It's’ more difficult than ever to stand out in the inbox and cut through the noise. Video does this better than any other medium. It enhances client relationships and it gets results.
Video personalises your message and engages in a way traditional emails can't.
If your prospect has seen you, they're much more likely to feel a connection.
By using video in your sales process you'll be memorable and stand out from competition.
At every stage in sales process, it’s important to optimise each video in order to achieve a specific goal. Think about your end goal for each video; do you want to use it to convert a lead? To generate web traffic? Or simply to connect more quickly and get an invite for that all-important coffee? What do your outreach goals, nurture goals and end goals look like in your business?
Once you’ve established your video goals, practise, practise, practise! The more you integrate video with your sales process, the more naturally it will become an ordinary part of your working day.
Video is now a key part of how our sales team breaks through the noise and builds trust with buyers.
Here is a recommended framework example to get you started. Add, remove, and test each variant included based on your business, industry and personas.
Once you’re connected, your prospect is officially on a journey to progressing a deal with you.
Personalisation is all about putting your face to your name, a recognisable, approachable identity to your brand. But it’s not content for the sake of content; you must always add value and always be relevant. Refine your video communications by deciding what goal you want to achieve, then choose the most appropriate level of personalisation
Whether you are completely new to video, you’re familiar with video marketing or you’ve integrated video into some or all of your sales, Socially Grown can help get your business to the next level with video sales.