Inbound is everywhere, it is in the blogs we read, the adverts to click and chatbots we converse with.
Inbound marketing is rapidly becoming the most respected and recognised technique to attract strangers to your brand, convert them to prospects and close them as customers. By using multi-channel content marketing tactics to position your brand as the “go-to” authority in your field, inbound can boost your leads and supercharge your sales.
In the modern digital marketing world, it is accepted that by the time a prospect calls, 70% of their decision-making process is already made. The humble old sales guy no longer holds the power as far as information or influence goes. Consumers now have access to everything they need to make their decision online and they have the power right at their fingertips.
So how can we help your company be first on the decision makers mind?
A desirable yet visible blog can generate 434% more indexed page views and 97% more links. We will produce your blogs, PR, proposals and pitch docs ensuring the copy always remains engaging and relevant.
We are talking the type of copy that turns prospects into purchasers, and scrollers into subscribers.
Frightening, yes. Expensive, no. Pay per click campaigns can be quite scary as the possibility of the right people clicking your advert is seen as as slim. That perception however all changes when the audience is specifically selected and carefully targeted.
SEO used to be a weird and geeky science. But nowadays it’s not about ranking, it’s about leads and cost per lead.
Structured ROI-led campaigns that cost-effectively generate interest in the most targeted manner. No scatter guns, no nets and no blankets, this is laser-sighted targeted campaigns.